Vanodiwa vashandi veMU Group,
Raiva zuva rekupedzisira rekunetsa kwemazuva zana nezuro.Kunyangwe munhu wese ari kushanda nesimba, kurongeka kwese uye mamiriro ekutumira eboka reMU haana kunaka, yakaderera pane zvinotarisirwa pakutanga kwegore.Uye, data inotarisirwa yemamiriro ekutumira muna Kubvumbi ichave yakaderera pane inotarisirwa data pakutanga kwegore.Panguva imwecheteyo, iyo chaiyo yekutumira mamiriro muna Kubvumbi ichave yakaderera pane inotarisirwa data yemamiriro ekutumira muna Kubvumbi, nekuda kweCOVID-19.Zvakadaro, dambudziko remazuva zana rapera.Ndinokutendai nebasa renyu rakaoma, pamwe nekuedza kwenyu kusingaperi mumakore gumi nemasere apfuura.Dai pasina kurwira kwako kwenguva refu, tinogona kunge tichiri kambani diki isingazivikanwe.Iyo kambani Mazvita kwazvo, munhu wese!
Iko kutanga kutsva nhasi, takatarisana nerwendo rutsva, rwakasiyana nenzendo dzakapfuura.Kunomanikidzwa nekupona.Zvakare, zvakaringana kumakambani ese, takawana mikana yakawanda yapfuura, uye isu tinosangana nematambudziko asina kumboitika nhasi.Nekuvandudzwa kwekambani, Russia, Ukraine neBelarus vari top2, top4, uye top30 yemisika yekutengesa kunze kweMU Group gore rapfuura zvichiteerana, saka MU Group yakakanganiswa zvakanyanya nehondo pakati peUkraine neRussia.Uye, iyo hondo zvakare mhedzisiro yePoland (yepamusoro 3 musika wekutengesa kunze weMU Group gore rapfuura).Kune rimwe divi, nhamba yemirairo yakadzikira zvakanyanya kubva gore rapfuura muEuropean Market.Pane zvikonzero zviviri, kukanganisa kwehondo yeRussia-Ukrainian uye kuzara kwekutenga kweEurope neAmerica gore rakapera, izvo zvinotungamirira kune mamwe mafekitari 'kushaya mirairo.Zvekushandisa zviri kuramba zvichikwira asi kudiwa kuri kuramba kuchidzikira izvo zvave kuita kuti kushaikwa kwevashandi kwenguva refu mufekitari iyi kwave kurerukirwawo zvikuru.Panguva imwecheteyo, iyo COVID-19 yakabata zvakare kugadzirwa, kugovera cheni, uye zvinhu.Yedu gross margin (gore 1 rekupedzisira) inokwira padanho rakaderera mumakore gumi nemapfumbamwe apfuura.Ndakanyora maemail akawanda kuti ndiedze kudzoreredza purofiti yakarasika, asi zvakashaya basa.
Varwi vedu vakatarisana nerwendo rutsva zvakare, uye musika wedu webhizinesi wapararira kune dzinenge nyika dzese nematunhu epasi nhasi.Nekubuda kweCCIDID-19 muShanghai, kuparadzaniswa kwevashandi vedu vese vanogara muShanghai.Hofisi yakamiswa kushanda muShanghai, Hondo yeRussia-Ukrainian, COVID19…Kune matambudziko mazhinji panguva yakaoma, kusanganisira manejimendi uye timu haina kusimba.Nekuti vanhu vazhinji vanobatana nesangano redu mumakore maviri apfuura.Chikwata chedu chichiri chidiki, vanoda kuziva, asi havasati vakura.Havana simba rakakwana rekutarisana nedutu rine ropa.Kune makwikwi pamberi pedu, makwikwi kumashure, uye makwikwi kuruboshwe uye kurudyi.Iko kungoerekana kwachinja mumusika chinhu chatisina kutarisira, hapana nzira yekubuda kana tikadzokera!Pamwe kuve wekutanga, kana kuve bere, kana kutakura mureza uye kurwira nzvimbo yekutanga, kana kowtow uye kubvuma kukundwa, vanhu vakashinga vanogona kuve vakundi.Mukupindura kumatambudziko edu nezvikanganiso zvedu, isu tinofanirwa kufumura nekuzvigadzirisa pasina zvakavanzika, nekubatana, tichakunda zvakare!Vese vaunoshanda navo vanoda kufambira mberi vanofanirwa kukupa kufarira kwako, kushingirira, uye kukoshesa, uye kubata vaenzi semudiwa.Basa rako richabudirira!Kana basa rako risiri kutarisana nevatengi zvakananga, saka yako inotevera maitiro ndiMwari wako, iwe unofanirwa kubata Mwari wako neshungu dzakafanana semudiwa!Sirogani yeSoviet Red Army Vasily Klochkov muHondo Yenyika II: Kuseri kune Moscow, uye isu hatina kwekuenda.Tinogona kunyara nevabereki vedu nevana, asi rimwe zuva vana vanozonzwisisa kuti vabereki vavo vakatsaurira hupenyu hwavo kune bhizinesi rekunze kwenyika, uye vanowana mari yekunze kune nyika yaamai.Ndiani watiri kurwira, isu tinofanirwa kurwira kumutsiridza kukuru kwerudzi rweChinese, uye nekuita nhamburiko dzisingaperi dzerufaro rwedu nemhuri dzedu!Kuvabereki vedu, tinogona kuzvidemba kwoupenyu hwedu hwose.Hatingagoni kuva nenguva yakawanda yokutiperekedza.Tinofanira kuzvipa mhosva, asi ndinotenda kuti vanogona kunzwisisa.Ndichanyora imwe tsamba kuvabereki vako gore rino!Takapinda mumugwagwa une makomba uye takasangana nekukundika kwakawanda nemarwadzo.Isu takangotanga mugwagwa mutsva wekukura nekukurumidza, uye takasangana nehondo dzepfungwa uye dzepanyama pakati peEast neWest, uye takasangana nemhirizhonga yekunze uye yemumba iyo isati yasangana muzana ramakore.Zvisinei, kusava nechokwadi kwezvematongerwe enyika enyika yose harisi dambudziko guru.Mukwikwidzi wedu mukuru kunonoka kwedu.Iwo makambani matatu ane chiyero chikuru uye purofiti muna 2012, Akanaka Mutengesi, Mutengesi Zvakanaka, uye Source Zvakanaka.Ndivo vekupedzisira vatatu muMU Group gore rino!Zvikanzi ndiani akavakunda anononoka.Chokwadi, pane zvimwe zvikonzero.Chikonzero chikuru chinofanira kuve chakaderera, uye izvo zvinodikanwa zvakaderera zvakanyanya ivo pachavo!Ndinoreva kuti kushanda nesimba harisi basa rakaoma.Tinoda ideological hard work.Chero bedzi tsika yacho ichibudirira uye mazano ari kubudirira, bhizinesi richabudirira nenzira yezvakasikwa!Vese MU Boka vanhu, varwi vedu vatarisana nerwendo rutsva zvakare.Ndinokunyorerai tsamba ndakamiririra kambani!
Mukumhanya-mhanya uku kweMU Boka, muvengi wedu mukuru isu pachedu.Kiyi yekukunda kana tichigona kuzvikunda pachedu ndiyo kiyi yekukunda kwedu.Tichiri kufanira kusimbisa mweya wekushanda nesimba.Hazvifungidzike kuti kambani isingashande nesimba inogona kuve kambani huru.Chekutanga, hatisi vashandi vehurumende, masangano ehurumende, kana makambani ehurumende.Uye hatina zviwanikwa zvinoshomeka, uye hatina migodhi kana chiteshi chengarava.Hapana bhizinesi rinoitwa, uye hapana mubairo unogona kubhadharwa, tinenge tisina basa.Hatina vatsigiri vekuvimba navo, uye chete nekushanda nesimba uye kufambira mberi mukubatana tinogona kurarama!Handina kusimbisa kuti munhu wose anofanira kushanda nesimba.Kurwira kweMU Group kwakasiyana nekurwira kwemunhu wese.Izvo hazvifanirwe kuwanikwa nemunhu wese waunoshanda naye!Tinogona kubvuma kuti vamwe vatinoshanda navo havashande nesimba, asi iwe unogona kungove mushandiwo zvake.Kana iwe ukatora chinzvimbo chehutungamiriri hwepamusoro, hapana hurongwa hwehupenyu hwese hwekutungamira makadhi.Isu tinongoshanda mukambani kwehupenyu hwese, uye hapana hurongwa hwehupenyu hwevatungamiriri.Vatungamiriri vasina ruzivo vacharangwa, kudzingwa basa kana kuenda kunzvimbo dzakakodzera.Vanononoka vachadzingwa, mari yavanotambira ichaderedzwa kusvika vadzingwa!Kana usingadi kushanda nesimba nepfungwa dzako kana kuti kubudirira mupfungwa dzako netsika, unogona kuramba uri mukambani kana kuti unogona kusiya.Mamwe makambani ane mamiriro ari nani kupfuura isu, anoshanda nyore kupfuura isu, mari yaanowana yakakwira kupfuura isu, uye iri padyo nekumba.Zvakajairika.Tinoremekedza sarudzo yemunhu wese!Tinoda kuita masaisai makuru ekumhanyirira goridhe, kuona mubairo zvichienderana nemupiro, uye kuona mabatirwo anoenderana nebasa!
Isu tinokurudzira kuvaka kambani inodziya yekutonga.Kune avo vatinoshanda navo vanonzwa kushushikana, tinofanira kuvapa zororo rakakodzera.Kambani yedu ine hanya zvakanyanya nezve wese waanoshanda naye.Ndinotenda kuti zvichagadzira kubatana kukuru.Iko kusimba kwekunze, kupfava kwemukati, uye stragglers vanofanira kunge vakatarisira zvizere.Vashandi vanoshanda nesimba vanofanira kuwana mikana yakawanda, kwete kungowedzera mari yavo uye kusimudzira mibairo.Pasina matambudziko akadaro, hazvibviri kuve mukuru wemauto.Izvo zvakanyanya kuoma, zvakanyanya iwe haugone kurega kuedza kwako.Zvikasadaro, iwe ucharasikirwa nemukana wekufambira mberi muMU Boka!Tinoda kuve kambani inovavarira zvakasimba mukufunga uye isingashande nesimba muhupenyu hwedu, kusanganisira mihoro.Kana kambani ikasangana nematambudziko, vatungamiriri vedu veMU Group vanofanirwa kutungamira mukudzikisa mihoro.Tinoda kugadzira nzvimbo yekugara uye yekushanda iri nani kune vatinoshanda navo, uye isu tinofanirwa kuwedzera mari.Tinoda kushanda nesimba mukufunga, pane kushanda nesimba muhupenyu.Kungochengeta kushanda nesimba mukufunga, tinogona kuramba takadzikama mumatambudziko asingatarisirwi!Tinofanira kusimuka kune dambudziko, nekubatana uye toenderera mberi.Tinofanira kuenda mberi takashinga tisingatyi matambudziko.Isu tinofunga kuvaka kambani inodziya yekutonga, isu tichawedzera mari uye kugara zvakanaka.Vamwe vanhu vaigara vachiti vatinoshanda navo vanofanira kushanda nesimba, asi havazivi kuti tsika dzekambani yedu.Tsika yedu ndeyekuwedzera mari uye mabhenefiti, isu tichavandudza mari uye mabhenefiti gore rino!Tinokoshesa matarenda, ndinotenda kuti vanhu vakanaka vanogona kushandiswa kurima vanhu vari nani.Kutorwa kwevanhu munharaunda kunoda kutora vanhu vakanyanya kunaka, kutsvagisa kambasi kunoda kutora vadzidzi vakanyanya, isu ticharatidza kuti rudzii rwehunhu hunogona kushandiswa kuumba rudzi rwevanhu Magamba.Isu tiri kambani yakanangana neruzivo, kwete kambani inotungamirwa nevashandi.Tine vanosvika zviuru zviviri zvevadzidzi veBachelor, itsika yekurwa uye kudziya.Tine hunyoro hwemudzidzi, uyewo tine hupambi.Isu tine mutsa kune vamwe, asi isu hatina kusimba uye kudheerera!
Kutakura mureza uye kuedza kuva wekutanga, nekubatana, uye enda mberi!Tichapa mahonours parwendo urwu.Pane nguva yakaoma zvikuru kubva Kubvumbi 11 kusvika Gunyana 22nd muMU Group, kambani ichanyora nguva ino.Mbiri yese ndeyeVose MU Boka vanhu!Tichapa menduru parwendo rwe "vatatu vanochengeta uye mumwe anowana".Vamwe vandaishanda navo vakandibvunza nezvekukosha kwemenduru, chaizvoizvo, zvinhu zvose zvesimbi isirivha negoridhe, menduru inomiririra kushanda kwedu nesimba.Isu tinofanirwa kumisa imwe sainzi evaluation system yekugovera nekugadzira mabhonasi zvakanyanya nesainzi.Madhipatimendi akasiyana anofanirwa kunge aine masisitimu ekuongorora akasiyana uye zviyero zvekuongorora.Panguva imwecheteyo, masisitimu ese ekuongorora uye zviyero zvekuongorora zvinochengeta zvimwe zvikamu zvakafanana.Isu tinofanirwa kufunga nezve manejimendi nzira dzechokwadi uye operability.Iyo chiyero ndeye mutengi kutanga, uye chiyero ndiyo musimboti wepurofiti kutanga kune makuru mayuniti uye madiki mayuniti!Isu hatibvumiri purofiti yechikamu chidiki kupedzwa pasina kuzvidza purofiti yechikamu chikuru.Hatibvumirwi kuunza zvakananga kana zvisina kunanga kurasikirwa kukuru kune yepamusoro-soro nekuda kwezvido zvevanhu, zvido zvedhipatimendi iri, uye zvido zvechikamu ichi!Tinofanira kuchengeta maziso edu, kune vamwe vatinoshanda navo vanofarira maitiro aya.Mutungamiri anogona kuzvidza purofiti yechikamu chikuru, zvakare haagone kufuratira purofiti yechikamu chidiki.Tinofanira kuchengetedza chiyero chepamusoro chekubatana panyaya iyi, uye tinogona kukunda matambudziko ose!MU Boka rinosangana nematambudziko asati amboitika nhasi, tapinda munguva yakakosha yekugadzirira kurwa, hatifanire kutendera iwo maitiro nekutaura zvinokuvadza boka redu, isu hatina nzira izvozvi, tinofanira kutora zvombo uye kudzivirira imba yedu.Iyo kambani ine kodzero yekukumbira zviwanikwa zvese zvinogona kudiwa pasina chikonzero panguva yakakosha!Tinotenda kuti Kubatana isimba!
Kutakura mureza uye kuedza kuva wekutanga, nekubatana uye kuenderera mberi.Ndinoipfupisa muurongwa hwekuita: "vatatu vanochengeta uye mumwe anowana" kubva munaApril 11th kusvika kuSeptember 22nd.
1. ramba uchiwana mamwe maodha
Isu tinofanirwa kuramba tichiwana maodha akachengeteka, kutora maodha uye kubata maodha zvinogoneka.Parizvino, vatengesi vazhinji havawanzo kupfupisa maodha, uye chiitiko chekuderera kweodha uye isina kusimba maodha zviri pachena.Tinofanira kuisa basa riri kutora mirairo pamberi pebasa rose, iyi ihondo yekupona nerufu.Mari yekambani inodhura pamwedzi ndeye 35 miriyoni kusvika 40 miriyoni RMB.Kana pasina maodha akakwana, isu hatizove nemari yekutsvaga vanhu vakanaka kuti vapinde mukambani.Kana pasina vanhu vakanaka, tinenge tisiri kusimukira.Kana isu tisingagone kuvandudzwa, hatina mari, idenderedzwa rakashata.Izvo zvakakosha kuti yakachengeteka kurongeka kwekambani yedu nhasi, ive seShuimen Bridge.Isu hatisi diki saizi kambani, isu tinofanirwa kuchengetedza maodha zvinogoneka.Kubatana isimba!Ini ndinotenda kuti MU Boka richagadzira mhedzisiro.Ndinokutendai mose!
2. ramba uchizadzisa zvinangwa nekukurumidza
Tinofanira kuramba tichizadzisa zvinangwa zvese zvinogoneka, uye nekuona kupedzwa kwezvinangwa nekukurumidza.Zvinangwa zvepakutanga hazvizogadziriswe, uye mazhinji kupatsanura uye madiki-makambani anozadzisa zvinangwa zvako, ndapota!Kune gap rekutumira data mumusika weRussia-Ukrainian, ndapota ita nepaunogona napo kuti uipedze.MU Boka rinotenda zvikwata uye makambani madiki achakwanisa kuzadzisa zvinangwa zvavo.Chinangwa cheboka ichi chichiri kupedzisa kupinza uye kutumira kunze kwenyika kwe1.6 bhiriyoni USD.Ndinotenda kuti zvichawanikwa.Tine mwedzi mipfumbamwe yekupedzisa zvinangwa zvedu.Ihondo isina utsi hwepfuti, hondo yatanga.Pakupedzisira, ndinokutendai mose!
3. ramba uchiwedzera mari yevashandi
Isu tinofanirwa kuramba tichiwedzera mari yevashandi zvinogoneka, hatidi kuderedza basa kune chero munhu, uye isu tinovimba kuti tinogona kuona kuti mari yevashandi vedu inowedzera uye mabhenefiti anovandudzwa.Nekutapurirana kweCCIDID-19, hondo, uye kushaya simba kwemusika, chirongwa chedu chemari chitsva chakamiswa.Kunyangwe nharaunda yekunze yakashata uye isina tariro, isu tichiri kukura zvine hutano kune nharaunda yemukati.Ndokumbira uvimbe nesu, vimba MU Boka.Zvisinei, inosungirwa kutambura kukanganisa kwemamiriro ekunze.Mamiriro ezvinhu emirairo, kuzadzikiswa kwezvinangwa, uye kunyangwe mamiriro emabasa nemari yaanowana zvese hazvina tariro mune ramangwana.Asi isu tine tariro zvakare nekuti isu tine sangano redu uye tsika yekambani.Sangano rakanakisisa rinokwanisa kuita kuti zvisingagoneki zviitike.Tsika yedu ndeye "Tinotenda kuti kubudirira ndiko kuwanda kwekuedza kudiki kunodzokororwa zuva nezuva".Zvishandiso uye zvangu zvichapera rimwe zuva, asi tsika ichaenderera mberi nekusingaperi, ndatenda!
4. kuwana mari yakakwira, mambure, uye mari yakaderera
Isu tinofanirwa kuwana yakakwira gross margin, net margin, uye yakaderera muripo wemari inogoneka.Zvinogona kuitwa zvinofanira kupedzwa pachine nguva mberi, uye zvinodikanwa zvinofanira kusimudzwa kuti zvipedze, uye izvo zvisingagoni kuitwa zvinofanira kupedzwa.Ndinotenda kuti zvese zvinoenderana nekushanda kwevanoshanda navo.Isu tinofanirwa kutarisa pane purofiti yemunhu, pamunhu gross purofiti, uye net capita profit.Chirevo pamusoro peiyo gross profit rate yeinofungidzirwa ichaburitswa kamwe chete mazuva gumi ega ega, sehuwandu hwekutumira.Inogona kutibatsira kukurumidzisa kuwanwa kwezvinetso.Tinofanira kutarisisa kune gross profit rate.Panguva imwecheteyo, isu tinofanirawo kusimbisa basa rekuongorora chirango uye kuvaka timu yekuongorora chirango mudhipatimendi rebhizinesi nekambani, ndinokutendai mose!
Vanhu vangafunga kuti ndaita kuti zvinhu zviome.Isu tinongodzikisa kukura, zvakanaka.Nekudaro, mushandi wedu ari kukura, uye mitengo yakakwira.Kana bhizinesi rikawedzera ne30% kana kunyange makumi maviri muzana, iyo per capita inoshanda inoderera.Panguva imwecheteyo, mutengo wega wega uri kuramba uchiwedzera, uye kumanikidza kwekambani kushanda kwakakura!Ndakataura kakawanda mune yapfuura email kuti iyo gross profit margin uye net profit margin level muna 2021, ichave yakaderera munhoroondo yekambani.Ndokumbirawo vese vaunoshanda navo isa parutivi nguva yakawanda yekuramba vachiwana mamwe maodha, ramba uchizadzisa zvinangwa nekukurumidza, ramba uchiwedzera mari yevashandi uye uwane purofiti yakawanda!Ndokumbirawo vashandi vese vape mazano nemazano, uye dhipatimendi rega rega rebhizinesi, kambani yega yega ine hurongwa hwayo hwekuita, pachinzvimbo chekutevedzera zviri mukati mangu.Inofanira kunge iri hurongwa hwekuita, senge nzira yekuvimbisa maodha, kuwana purofiti yakawanda, nezvimwewo. Ndakataura kuna Sam Zhu, isu tinoona iyo centralized manejimendi kana nguva chaiyo.Vese vatungamiriri vanogara padhuze nekambani uye vanoenda kumba zuva rimwe chete pamwedzi kuti vavandudze mashandiro uye nekumhanyisa kufambira mberi kwebasa.Ese mativi ebhizinesi nemakambani anogonawo kufunga nzira dzakafanana dzekuvandudza mashandiro uye nekumhanyisa basa.MU Group inyika inorwa, hatina kumbobvira tashaya mabasa ekurwisa nemagamba munhoroondo yebudiriro yekambani yedu.Takatarisana nemamiriro akanyanya kuomarara nhasi, MU Boka rinotenda munhu wese!Vatinoshanda navo vanoshanyira vatengi panzendo dzenguva refu dzebhizinesi (mwedzi 2-3) muSouth America, Europe, uye United States.Ivo vanozvarwa muma1995.MU Boka richawedzera rubatsiro rwekuenda kunze kwenyika panguva yeCCIDID-19, uye nekuona kuchengetedzeka kwechikafu cheumwe neumwe waanoshanda naye, pekugara, uye kufamba.Iyo kambani inotenda zvikuru kune wese!Vatinoshanda navo vanoshanda nesimba, musikana ari live stream yeTiktok anoshanda kusvika na8 am.Vashandi vedhipatimendi reTiktok vanorarama maawa makumi maviri nemana mazuva ese.Vazhinji vatinoshanda navo vanobva kubazi rekushanda nerezvemari vakashanda kusvika pakati pehusiku zuva rega rega kwemwedzi yakati wandei.Ndakataura nevamwe vandaishanda navo mudhipatimendi redhizaini nezuro, vari kufara uye kufara.Ivo zvakare vanodada zvakanyanya nezve ramangwana rekambani dhizaini studio uye mugadziri wemhando.Takatanga makore mashanu apfuura, tinogona kushanda pamwe nevatengi vepamusoro pasi rose, kusanganisira mamwe makambani ari World Top 500 brands, akadai semhando yepamusoro.Tiri kuenda kusangano repasi rose bhizinesi refashoni, ndinokutendai kune vese vatinoshanda navo!
Vese vanhu veMU Boka, varwi vedu vakatarisana nerwendo rutsva, isu tinofanirwa kutora zvombo uye kudzivirira imba yedu, uye kushanda nesimba kuti uve nehupenyu hwakanaka iwe nemhuri yako!Kutakura mureza uye kuedza kuva wekutanga, kufamba kwedu kwenguva refu "kuchengeta katatu uye mumwe anowana" munguva itsva, boka redu rechidiki rakasangana nematambudziko, uye rakapinda mugore raro rechi19.Varwi vedu, varwi vedu, hondo yava kutanga, hatigoni kukotama nokuda kwokuomerwa.Iva wekutanga, iva bere, takura mureza, kana kusimudza mureza muchena.Ini ndinotenda kuti kukunda kunofanirwa kunge kuri kwevanhu vari kunetseka MU Group.Isu tiri vanhuwo zvavo, tichiri kushanda nesimba, ngatibatsirei MU Boka kuti tive nekutenda zvakare!MU Boka rinotenda kune wese!
Nguva yekutumira: Kubvumbi-11-2022